La capacidad de motivar y persuadir a otros.
“To convince is to persuade or make someone certain”—accordingly, a person with convincing ability is able to make someone do or believe something by giving them a good reason. Convincing, persuading, and influencing are, thus, three legs of a stool. They allow a leader to get things done and to achieve desired outcomes without coercion.
But we do not necessarily need to have a formal authority over the people we want to convince—it is something we already learn during childhood. It takes place in families, among friends, in communities, at the workplace, and in society in general. An average person may influence a hundred or more people a day. Convincing someone is a process and is characterized by a positive intention in the interest of the person or organization we want to influence.
Trust is at the core of the relationship between the influencer and the people they want to convince. Therefore they need to be transparent about the goals, the purpose, and their values.