Passion and Convincing ability

To make your convincing abilities effective, structure your argument according to the following points:

1. Define your target group

Think about the person or group of people you want to convince. The better we know the person we want to convince or the target group we are addressing, the more opportunities we have to adapt our message to them.

Target Group as PDF

2. Strengths

Most ideas have strong points that we can use to convince others! But there is always room for improvement. Therefore, think about the strengths of your idea and think about ways to improve them into strong points of your argument.

Strengths as PDF

3. Turning Negatives into Positives

Even the best ideas have their negative side. Sometimes there are difficulties to reach our goal, other times the final impact is not what you expected. Work on the weaknesses of your idea and ask yourself how you could turn them into opportunities and into something positive.

Negative Positive as PDF

4. Elevator pitch

An elevator pitch is a short description of an idea, product, or company that explains the concept in a way such that any listener can understand it in a short period of time. This description typically explains who the thing is for, what it does, why it is needed, and how it will get done.
Having reflected about your idea in the previous exercises, is the time for some action! Write your elevator pitch taking in account all the aspects you have gone through. Try to imagine that you have to convince someone of your idea in only 60 seconds!

Elevator Pitch as PDF